Embody the Melanin

During the second semester of my graduate program, each student is asked to create an interactive media capstone project about an issue they are passionate about. I created a social media campaign called “Embody the Melanin” which talks about the experience of Black female athletes attending predominantly white institutions. I told the stories of four Black female athletes through interviews, photos, sports highlights, and advice on how they are able to cope with their mental health by posting on Instagram. I hope to shed light on this important issue and help Black female athletes’ voices be heard and help with creating a positive mental health space. The link to my capstone website is linked in the heading and below.

Embody The Melanin on Instagram

Make sure you breathe…. Coming from someone that is always running around with school and trying to have a social life while in graduate school I always forget to take a second and breathe. As student athletes you are busy with school, sports
Knowing how and when to take breaks is very important. If you are like me, I tend to over work myself and work until I am burnt out. Making time for a break should be implemented whenever you sit down and are working on school work or job assignments
Making sure you take a break from everything focus on doing things that you enjoy doing is important. These things can be the same as the things you enjoy doing to destress or they could be different. Finding those things and doing them often will he
Eating well is important. Making sure your body is fueled is key to being productive and to feeling good and energized. Eating and trying new foods is one of my favorite things. I don’t always eat the best foods but I try to consistently impl
Journaling has always helped me think through my many thoughts and write out how I am feeling. I use journaling to help me make tough decisions by writing out pros and cons lists. I use it to clear my mind and to help me relax , as well as getting al
If you are an over-thinker like me this might be harder than it sounds. Being an over-thinker, my mind is always racing and always thinking about everything and anything, real or unreal. Thoughts are consistently circling through my mind. Quieting y
Dealing with stress is not fun and many of us may not know the best ways to deal with it and that’s okay. This looks different for everyone so finding things that help you will evidently become routine. One way that I deal with stress is self c
Having a solid group of people that support you and have your back is important. Having that support system allows you to have people that are in your circle that are always encouraging you to succeed and helping you through anything. For me, being a
For me taking care of my body is very important. Making sure I am getting enough sleep each night is important for me in order to have a successful day. I sometimes try to implement working out into my schedule because it helps me to not think about
Valuing yourself can look like many different things. It could be as simple as telling yourself “you can do this” every morning in the mirror while getting ready or writing down goals you have for yourself. Some of the things that I do ev
Through this campaign one of the things I wanted to focus on was mental health and ensuring that I could provide tips that have helped me throughout my athletic career. These 10 tips are what I believe Black women could potentially use in their daily
Meet Khaira Bolden! She is a senior at Guilford College and is a middle blocker for the volleyball team. Khaira is one of the amazing women that will be highlighted on Embody The Melanin. Follow along to see more of her volleyball journey and experie
Meet Jasmine Gaines! She is a Guilford College alum and was a right side hitter for the volleyball team. Jasmine is one of the amazing women that will be highlighted on Embody The Melanin. Follow along to see more of her volleyball journey and experi
Meet Christian Ritter! She is a Guilford College alum and was an outsider hitter for the volleyball team. She has been playing volleyball from a very young age. Christian is one of the amazing women that will be highlighted on Embody The Melanin. Fol
Meet Lauryn Clarke! She is a junior at Elon University and is an infielder for the softball team. She has been playing softball since the age of 5. Lauryn is one of the amazing women that will be highlighted on Embody The Melanin. Follow along to se
Welcome to Embody the Melanin! This is a part of my master’s capstone project where I will work to provide a positive mental health environment for Black female athletes. This space will be a resource for those seeking an encouraging and uplift
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This is Lauryn Clarke

Lauryn is one of my four athletes highlighted throughout my campaign. She attends Elon University and plays softball and is currently junior studying communications.

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Brand Guideline

This is a brand guideline for my campaign that states the logo, the typography used, and how and the brand colors. I created this in order for myself to keep my brand consistent throughout the entire process.

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Highlight Video

This is a sports highlight video that I have created to showcase Lauryn’s softball skills. I am created these short bite-sized videos to share on social media for my audience to view and interact with. This was created using Adobe Premiere Pro.

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